In the early 1970’s, the founder of Sensi, Ben, opened a clothes shop in the Dutch city of Rotterdam where he sold homemade clothing. A few years earlier, at the age of seventeen, he smoked his first joint. But it wasn’t until he began making regular trips to Turkey, Afghanistan and Pakistan to purchase textiles that he became aware of the plant’s versatility. He learned about hemp fibre’s suitability as, among other things, a textile and was given cannabis and cannabis seeds by local farmers. Ben discovered that the cannabis plant had so much to offer in spite of it being prohibited and vilified in all corners of the world.